Advancing Media Literacy and Digital Activism in Armenia
Over the course of this intensive training, participants examined the roots of disinformation, learned to identify and counter harmful narratives, and engaged with interactive tools aimed at strengthening their capacity for critical thinking. By exploring the nuances of how false narratives take shape—both online and offline—attendees gained valuable insights into how information ecosystems evolve and influence public opinion.
As the main output of the training, participants worked on designing targeted media literacy initiatives tailored to local audiences and media channels, drawing on tried-and-tested best practices from Germany to ensure these strategies are both culturally relevant and highly effective. For this, they received guidance from our trainers and experts invited to present their insights and research. Experts from Araminta, Betterplace Lab, the Aspen Institute, and the German Marshall Fund have highlighted the intersections between regional stability, systemic disinformation systems, and social media.
During their visit, participants also partook in meetings with several governmental officials: they met with Till Mansmann development policy spokesperson for the FDP parliamentary group, with Robin Wagener Coordinator for Intersocietal Cooperation with the Southern Caucasus, the Republic of Moldova, and Central Asia at the Federal Foreign Office, to discuss Germany’s strategic priorities in building partnerships and fostering stability in these key regions. They also attended a meeting with Michael Roth, Chairman of the Foreign Affairs Committee. Concluding the training, they paid a visit to Deutsche Welle, gaining a deeper understanding of Germany’s media landscape and its role in informing a domestic and global audience.
As the main output of the project, together with CPS, a card game tailored to the Armenian socio-political landscape was designed with multiple difficulty levels, aimed at helping players learn to critically evaluate media content, identify biases, recognize misinformation, and understand the impact of media on public opinion. The game will be disseminated amongst Armenian NGOs, youth workers working on the topic and schools.
Equipped with a toolkit of actionable methods, participants will now design and implement their own media literacy initiatives—strengthening Armenia’s information ecosystem, fostering critical thinking, and ultimately countering the influence of disinformation.
